Nick Yee, social psychologist, game researcher, and founder of The Daedalus Project, has announced a new game analytics consulting practice known as Quantic Foundry, and an ongoing gamer research project dubbed The Quantic Lab. Apart from running surveys and sharing the findings, they have also created a Gamer Motivation Profile that produces a customized report of your gaming motivations. Check out the blog posts, take the new surveys, and try the Gamer Motivation Profile at: https://apps.quanticfoundry.com.

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